Artificial intelligence (AI) is not about to ‘take all our work’. On the contrary, there is alarmingly little AI being developed by Swedish companies. It is now time for change.
Aurore Belfrage - Columnist SVD Näringsliv (From ework annual report 2018)
Do not focus on the technology as such but on change
The big challenge is having to rethink and recognize the limitations of the human brain
The management team holds discussions on the basis of its gut feeling and its knowledge in the area. Either you delegate internally, or you engage high-profile consultants. This group uses its experience (read gut feeling), its famous network, its databases (read Google) and an award-winning two-by-two matrix to understand the pros and cons. A report is compiled and a few weeks later a proposal is presented back to the management team, which is then subject to further discussions. Decisions are made, perhaps with a Swedish consensus or as a result of the group’s strong preferences. So far this has been good enough. But those who take the step into an AI era can expand the basis of their decision to include all data that is free from any emotions, nepotism, personal ambitions and the current status. And not forgetting: in real time. In other developments, the comedian and presenter Fredrik Lindström is currently performing his new show; Humanity – The imagination of ourselves. Lindström uses humour to illustrate that we insist on believing that we are rational but that human decisions are formulated by emotions and that the brain only serves as a support function. As an AI advocate, Lindström’s performance is a gift from above. It is high time to realise that the few facts and data points that we can keep in mind hardly stands in comparison to using intelligent computers to make decisions.
Are we going to let computers take over everything? No. This is important. Let the computers do the analysis. Then use your gut feeling as your moral compass and your guideline. Change is difficult. Are you ready to step into an era of AI? The new recipe for success is a smidgeon of brain, a sprinkling of gut feeling and a bucket load of data collection that you delegate to AI. Sweden and Swedish companies cannot afford to lag behind on the global stage.