He turned down the dragons in the Dragon’s Den and rebuffed an investment of 1.5 MSEK. The rest is entrepreneurial history. Today, Tobias Schildfat’s runs his success story, Solentro, with his brother, and at the same time has given remote work a face by moving his office to sunny California when the weather turns slushy in Sweden.
Urge to be master of your own time
California leading players in the Swedish market when it comes to offering the opportunity to produce your own book, puts it. He is also a frequently published author and has, among other accomplishments, written the successful book ‘The Way to Your First Million’, which topped the sales lists. After securing a master’s degree at Lund University and Napier Business School in Edinburgh with a major in leadership and marketing, he worked as a stockbroker at Handelsbanken and then as business area manager at Findus. But one day he took a deep breath and thought ‘now is the time’.